Friday, 22 March 2013

Is Fear Stopping You from Starting a Company?

5 Posts
13,373 followers
Michael Lazerow

Michael Lazerow

Founder of Buddy Media, GOLF.com, U-Wire, Lazerow Ventures

Is Fear Stopping You from Starting a Company?


You've done what you were supposed to do. You got a great degree. You landed your first job. You've done what you were supposed to do. You got a great degree. You landed your first job. You've now been promoted a few times. And you're now hanging on LinkedIn like every good professional should do.
You now are making decent money—more money than you ever thought you'd make. You're married and now have responsibilities – kids, a mortgage, parents who may outlive their savings.
But you're not living the life that you envisioned. You may say you are. But be honest. Brutally honest with yourself. Move all fear to the side. Admit it.
The great job that you worked so hard for years and years to put yourself in the position to get is now your jail.
What you didn't realize then you realize now. You shouldn't have done what you were supposed to do. You should have done what you wanted to do, what made you happy, and what would have provided you the freedom to live the life you wanted.
And THAT is start your own business.
You didn't start the business because you were scared. You didn't have the money to do it. You didn't have the time. Whatever. But you didn't do it. That's a fact.
Don't worry. It's not too late to start a company, which is your only hope to live the life you want. But if you fail to act now or soon, it may be too late. And getting off your current path onto a more fruitful one may be less risky than continuing to cash the regular safe paycheck and building for the long term.
If we can all agree on one thing (and it may be the only thing we can agree on), it is this: The "security" society is over. OVER! And it's never coming back.
Social security is bankrupt. We know that. The program, like many others in the US, is a GIANT PONZI SCHEME! The money I pay today for social security goes right out the door to pay for benefits of others.
Job security? Forget about it. Assume you will be laid off, no matter what industry you're in. Expect it to happen sooner than later.
Unemployment, COBRA, the EPA, FEMA, SEC, and most other government safety blankets and protectors are irrelevant. It's not that the good people (in most cases) who work there are all ignorant and don't mean well. We've seen over and over again that government protections don't work.
Government security is over. Job security is over. Financial security is over. Sit with it. Feel it. Be with it. And start acting.
Does your personal financial future look like China and Brazil? Or are you Greece? The decisions you make today to build for your future will determine your fate.
Why does it make financial sense to start your own business? Even if you continue to get your paycheck, you're paying 40 percent to the local, state, and federal government. So the real opportunity cost is the after-tax money, the in-your-pocket money.
I'd argue that investing that money in your future is a better investment than investing 10 hours a day, and probably many weekends, trying to make someone else money, someone who may lay you off very soon.
Say you make $120,000 per year, a healthy salary for a college-educated professional. Of that, $48,000 goes right out the door. So your "in-your-pocket pay" is really $72,000, or $6,000/mo. That's the investment you'll be making in your future, it's your opportunity cost. It's a lot of money but definitely not enough to build any sort of real cushion or wealth, especially if you live in any city.
Now the old model was to slave away at a company earning enough to "survive" and support your family in hopes that you'd move up and make the big money in a decade (or two). Well, now that golden payday has been crushed and the only constant is change.
Entrepreneurs take advantage of change. Change is their muse, their catalyst, their lover and their protector.
Change chews up and spits out workers, employees, and the status quo of how things were done. Change looks at the above as inconvenient barriers to getting to a better place, temporary barriers that can be removed at any time.
So the question you need to ask is simple: Is your annual take-home pay, after taxes, really enough for you to justify the status albeit-potentially-fleeting quo? I'd argue for many of you that the answer is NO by a long shot. And you taking your paycheck and deluding yourself to think that this too will pass is dangerous and short-sighted. Fear is holding you back.
Starting a company provides you two main benefits: flexibility and a prosperous future where you'll control your own destiny. You'll also have learned the financial survival skills necessary to thrive in any environment without sitting at your desk worrying about whether you're on the chopping block. What I love most about starting companies is being able to show up to see my kids at school whenever I want. I work harder than most people. But I do so more on my terms than anyone else's.
I am a realist. I know that not everyone is capable of quitting their job and starting up. Bills need to be paid. Responsibilities don't go away. But for those of you who are in a position to invest in yourself and your future, look in the mirror and ask yourself if fear is getting in the way.
If it is, attack it and start living the life you want to live.

Thursday, 21 March 2013

The #1 Mistake Entrepreneurs Make


I’ve started 4 companies and have invested in 25 more. And I can say, with supreme confidence, that I have made or seen almost every mistake possible.
I’ve hired the wrong people. And fired the wrong people.
I’ve raised too much money (yes, it’s possible). And too little.
I’ve launched products that not one person used and have pivoted so many times I’m still dizzy.
None of these are fun to live through, I assure you. But they are not nearly as fatal to a young company as the #1 mistake entrepreneurs make – FOCUSING ON THE WRONG THINGS.
Successful entrepreneurs focus exclusively on efforts that matter and are able to tune out the rest. People who focus succeed. It’s that simple.
A critical difference between a startup and a large company is resources. Specifically, time and money. And having little of both is oftentimes a godsend and leads to some of our best work. Just look at your favorite indie movie!
Google can give its employees 20 percent of their time to pursue their crazy ideas. If Buddy Media had done that, we would have been out of business.
Focusing is not a natural exercise for many entrepreneurs. More ideas pop into my brain during my morning shower than many people get in a month.
So in order to focus, you need to build your “focus” muscle and train your brain to focus and stay focused.
Volumes have been written about how to do just this. One of my favorites is “Organize Your Mind, Organize Your Life: Train Your Brain to Get More Done in Less Time” by Dr. Paul Hammerness, a Harvard Medical School psychiatrist and Margaret Moore, an executive wellness coach and codirector of the Institute of Coaching.
But you don’t need to read books to bring focus to your entrepreneurial life. Here is an exercise I use with entrepreneurs I have invested in to make sure they are truly focusing on the right things.
I ask a very simple question: What are the top 3 things you need to accomplish in the next 6-12 months to give the company the best chance of long-term success?
I push them to be specific. And rank the responses in order of importance.
Is creating the best product most important? How about locking down distribution? Are those both more important than monetization? How about hiring the right people? How about raising money? Is business development important to the business this year?
Most entrepreneurs I speak to can’t name their priorities right away. And if they can, they aren’t written down anywhere and they haven’t been communicated to the rest of their organization.
If an entrepreneur can’t name their top 3 priorities without hesitation, how will the rest of the company know? It’s bad enough for an founder to work on the wrong projects. But if the entire company is not focusing in the right areas, game over!
Without focus, young companies can FEEL like they are accomplishing a lot while in reality accomplishing nothing. They solve problems that never existed in the first place. And launch products with no market.
With the right focus, entrepreneurs can change the world. I’ve seen it so many times, upclose and personal.
If Mark Zuckerberg had not focused on the photo-tagging feature years ago, Facebook would not be the world-changing company it is. If Twitter had not focused on 140 character messaging, it would never have survived. Where would Apple be if it decided to focus on watches instead of phones? Or if it focused on selling the most number of units rather than designing the best products and profitability? You get the idea.
The single most focused entrepreneur I have ever met is Marc Benioff, CEO of Salesforce. He has an epic and well-documented process and tool called the V2Mom that has helped him build Salesforce into Forbes’ most innovative company in the world (two years in a row!).
In one of my first meetings with Marc, he told me that everything he has written down over the past 14 years has come true. Does he have a secret genie granting him wishes? No. But he has been able to get his entire company focused on core priorities over and over again.
I encourage all leaders (of companies, of divisions and of small teams) to write down the top 3 areas of focus somewhere visible in the organization and communicate them to the entire team.
By doing so, you are not only able to focus on what is most important, but you are also able to eliminate distractions, which is the biggest gift you can give as a leader.
(PHOTO: Flickr, Chris Fore)

I'll be writing about how to be a successful founder and more. Follow me at http://www.linkedin.com/in/lazerow.

Thursday, 14 March 2013

10 words never to use in your resume


Creative is the most overused buzzword in LinkedIn profiles followed by effective, motivated and extensive experience, the social networking site has said.

According to career expert David Schwarz, using buzzwords not only makes your CV generic but it can give the impression that you are trying to mislead your prospective employer.

"They create almost a sense of misleading because they gloss over the detail," News.com.auquoted Schwarz, a principal consultant at career management firm Board Portfolio, as saying.

Schwarz said that everything you put in a resume needs to be backed up with proof.

"If you can't put a metric or a statistic next to that statement shouldn't have it in your CV," he said.

He added that candidates should never include aspiration statements in their resume.

"'I want to be, or my goal is, or in the future I want', they're all massive red flags because they all basically say you're not qualified to do the job you're doing now," he added.

The top 10 buzzwords that appear most in profiles are:

1. Creative
2. Effective
3. Motivated
4. Extensive experience
5. Track record
6. Innovative
7. Responsible
8. Analytical
9. Communication skills
10. Positive

Wednesday, 13 March 2013

7 ways to email heavy files

Rather than attach & send a large batch of individual files, it's more convienient for the recipient if you just zip them into one file. 
Ever wanted to send a large file but were held back by the email providers' attachment limits? Here we show you how to quickly share larger files using various services.




Bayfile has no limit on the number of downloads for your uploaded files and supports file sizes up to 5GB. The interface shows upload speed & time remaining but does not support multiple file upload. The site removes your stored files after 30 days of inactivity. Once the file is uploaded, you can send the sharing and delete links to your email from the site itself to keep them handy.


File Dropper
This one has a clean and easy-to-use interface — it's one of the best free services for file sharing. There is no sign-up required and you can upload files as big as 5GB. Unlike other services, your files are not deleted if they are not being downloaded on a regular basis — they are deleted only after it stays on their server for 30 days. Here again, you can only upload one file at a time.














Google Drive
Gmail is well integrated with Google Drive. Just sign in to your email account and click 'Drive' on the top bar. Select the files you want to share (multiples possible), add email addresses and click send.













outlook skydrive

Outlook - SkyDrive
Sign in to Outlook.com or SkyDrive with your Windows Live or Hotmail ID. Then you can easily share a single file or a complete folder. Just select a file/folder, click on share and the receipient gets emailed.












sling file
SlingFile
This relatively unknown file hosting service lets you upload files as big as 50GB. Plus, it also lets you upload multiple files at once. Files are only deleted after 180 days of inactivity. Once uploaded, you can send the download and delete links to your email and also share the download link via email with three other people. There are no limits on the number of file downloads per month.











yahoo yousend
Yahoo Yousend
Sign in to Yahoo Mail and on the left pane you'll see 'Applications' — expand it and click on Attach Large Files. Then you can attach a file as large as 100MB to your email & it will be available to download for 30 days.













yourfilelink
YourfileLink
This is another file sharing site that does not require a sign-up. You can upload files up to 5GB in size with unlimited downloads. However, unlike the other three sites mentioned here, Yourfilelink deletes the file if it has not been downloaded in 15 days. It also shows multiple advertisements, giving it a cluttered look. However, uploads did seem to move along a bit faster than the others.

--Hitesh Raj Bhagat, Karan Bajaj, ET Bureau